ESOMAR Online Conference The paper presented at the Conference titled, “It Works for Us but Does It Work for Them,” focused on community participants. The findings were taken from the 17% of these panel members surveyed who had taken part in a community. Of these, 71% said they “always” or “usually” enjoy participating, so the [...]
ESOMAR Online Conference Earlier this month in Chicago, I had the opportunity to hear Ray Poynter present his paper “It Works for Us, But Does it Work for Them?” This was a study of 1085 research participants. The bottom line was that focus groups remain the #1 most enjoyable form of research for participants. Here [...]
The following article was posted by Jeffrey Henning on the Vovici blog (www.blog.vovici.com). It is an excellent summary of Ned Winsborouogh’s presentation at the MRA’s First Outlook Conference regarding General Mills’ experience with online qualitative and its subsequent “mandate to move as much of our qualitative research online as possible.” Especially interesting are General Mills [...]
20|20 is a worldwide leader in traditional and online qualitative research. Since our founding in 1986, 20|20 has been dedicated to research excellence. Our qualitative facilities in Nashville, Charlotte and Miami are annually “Top Rated” by our clients in both industry surveys and our own satisfaction surveys. Today, 20|20 is considered one of the most innovative and technologically advanced firms in the industry. Even so, we never forget our roots of service to our clients and dedication to the practice of excellence in research. That is why, at 20|20, we are Helping You Do Better Research.
Recent Comments