I recently wrote an article for Mobile Marketer about the use of text messaging in qualitative research. The article provides an overview of uses to give those not familiar with the use of text messaging in research a taste of the possibilities. The article was published today. Here is a brief excerpt: More of these researchers [...]
The first day of the ESOMAR Online Conference this week in Chicago focused on social media and its impact on market research. The Conference opened with the following video that was very thought-provoking.
ESOMAR Online Conference The conference is taking place today and tomorrow in Chicago. The first morning has been heavily focused on social media with several good papers. I will post more about social media later. Annelies Verhaeghe of InSites Consulting in Belgium made an interesting presentation making the case for “netnography.” Netnography is essentially [...]
Last week, I attended the AMA Research Conference in Palm Springs. One of the better presentations I witnessed was by Chris Frank, VP of Global Insights for AmEx. He presented on “Tricks and Techniques” to be a brilliant researcher. These techniques are built on two trends he sees as pervasive in research. Research Control becoming Research [...]
Have you ever had an internal or external client who was skeptical about the value of online research, or even research in general? Chris Kann has recorded a podcast for QRCA that outlines how she used quantitative and online qualitative research to nurture a client relationship that grew to be strong and exciting. Chris is [...]