From: ESOMAR Global Market Research 2009 This research report included an examination of the trends directly affecting the MR industry, and blurring the boundaries between the MR industry and adjacent sectors. Therefore the competitive set is changing for MR firms. Here is a quick summary of 6 identified trends that effect our companies and our [...]
MRA released a warning about a new Maine law that restricts information that can be passed from one company to another regarding minors. The law could severly limit the ability of bona fide research companies to conduct research among consumers under 18. Here is part of the MRA press release. There is also a video [...]
ESOMAR Global Market Research 2009 Ok, I know we are qualitative and are supposed to hate numbers. But, don’t you ever wonder how big our industry is? Don’t you ever want the numbers? I do. So, I looked it up in the recently released ESOMAR report. Here are the numbers. Its quantitative but hang in [...]
The late 1990s saw the dot-com boom leading to the dot-com bust of early 2000. Not to be left in the dust, online qualitative research made its first forays into the online world. First came chat based focus groups. They were fairly rudimentary but served a purpose to engage people online from various geographies. Next, [...]
The world wide web is gaining on television as American’s entertainment venue of choice. The Conference Board released its quarterly Consumer Internet Barometer showing that 25% of American households watch TV online. This is up from 20% a year ago. Hulu.com is gaining ground quickly with collections such as “The Office,” “America’s Got Talent,” and [...]
The research industry appears to have hit bottom in the 2nd quarter and may be on the rebound. The Marketing Research Association (MRA) has released their Research Industry Index (RII) for the second quarter. The composite index is up slightly to 86 from 84 in the first quarter but still down from 94 in the [...]
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