Monthly Archives: August 2009

Research Industry Defines Online Terminology

The Association Collaborative Effort (ACE) is an initiative by research industry associations (AMA, ARF, CASRO, ESOMAR, MRA, and the MRIA) to address the industry issues surrounding online research and panel use.  The official purpose is:  to ensure that all online and panel researchers and users, no matter the industry segment or the association affiliation, share a set [...]

Research Design Structure Suggested

As researchers we are being called on more and more often to think of different methods for crafting our research design to carefully fit marketing needs and overall research objectives.  With the explosion of available tools and the resulting fragmentation of methods, choosing a research design is getting more and more complex and more and [...]

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