MRA just released its Research Industry Index for 1st Quarter, 2009. The index is at its lowest point since the Index was first calculated in 4th quarter, 2007. Staffing levels, booked revenue and RFPs began their decline in the 1st quarter, 2008 and have continued through this past quarter. The report suggests that signs point to a [...]
A purely qualitative census respondent. You probably had this guy in one of your studies.
How are qualitative researchers going to incorporate passive listening when we have spent our lives being trained in active listening techniques? The proliferation of social media, blogs and other user generated content has spawned a new form of research that aggregates millions of online discussions related to a brand or concept or anything else. Marketers [...]
I’ve been getting a lot of questions about moderating online bulletin boards (QualBoards). So, I decided to list some recommendations for people who might be new or just want to see if they can pick up a new tip or two. The tips are in the “Pages” section of QualBlog to the right ===> If [...]
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