The Joseph School Welcomes Third Class

Tis the season to be thankful. With Thanksgiving right around the corner, here at 20|20 we’ve been counting our blessings, and one of the biggest things we are grateful for is the support we’ve received throughout 2017. Because of our clients, we are able to give back to our communities and others around the world.

This year The Joseph School, 20|20’s corporate charity, welcomed its third class. Since September 27, 2015 the school has grown from 30 first graders to now serve 92 students across three grades.  Our clients and supporters have empowered 92 smiling, sweet, and grateful Haitian children with the opportunity to transform into leaders by receiving an education when they otherwise wouldn’t. Pictured are 2nd  grade students Batista Lavrillette and Johanna Jeune, two children from the Joseph School that 20|20 is sponsoring.

Beyond the student sponsorship, through the support of our clients and employees, over time 20|20 has been able to donate to The Joseph School $72,240. These contributions have funded programming, training, curriculum coordination, operational costs , educators’ salaries, and so much more. Over the summer, construction began on the permanent school which is designed to encompass 12 grades, plus new wells are being built to provide more fresh water to Haitians.

Additionally, earlier this year, the Market Research Education Foundation graciously decided to sponsor the entire incoming first-grade class of 30 children, with the intention of sponsoring them through graduation. They recently announced that in 2018, client- and vendor-side marketing researchers will join them once again on a vision trip to Haiti as they work toward their mission to improve childhood education globally. We are eternally thankful for this action that is creating lasting change and significantly improving the lives of Haitians.

So in this season of giving, we want to thank our supporters for the huge impact they are making on the lives of others, and we thank our clients for helping us execute our mission of doing good. Good can’t be patented, and for it to be felt, it must be shared. Happy Thanksgiving to all!

To read more about how the Marketing Research Education Foundation’s donation is being used at the Joseph School in Haiti, read the full article here.

20|20 Launches the First Phase of QualBoard Version 4.0

We’re thrilled to announce the launch of the first phase of QualBoard version 4.0.

QualBoard is one of 20|20’s flagship solutions, and our team has been working non-stop over the last 18 months to reinvent it, using what we’ve learned about conducting digital research since launching the first version of the platform nearly two decades ago. Our focus is on the user experience – for both researchers and respondents alike. We wanted it to be easy for you to build and analyze your projects and easy for your participants to provide rich and engaging feedback.  With this in mind, QualBoard 4.0 will feature a better structure for designing and connecting the learnings across projects, improved media management and in-platform video editing, built-in text analytics to jumpstart reporting and so much more.

Today, we’ve officially rolled out the first set of capabilities in the upgraded platform – a comprehensive tool for digital ethnographies, including diaries, journals and other individual activities. With a mobile-first design and streamlined interface, as well as expanded question types and enhanced logic, you can capture even more detailed and authentic insights from your respondents in the moment. Check out our press release to learn more about what’s new.


Is Facebook Watch the next YouTube or Netflix killer?

Recently, we were asked by a major media outlet to gauge consumer reaction to the new Facebook Watch feature that launched in the U.S. in September. We were curious to see how it aligned with other digital video platforms and where it stood in competition against the incumbent giants of the field Netflix, Hulu, and YouTube. After a nationwide online study with 1,200 consumers across a wide variety of age ranges from our propriety 20|20 Panel, we discovered some interesting results and surprising insights.

Less than 20% of respondents were even aware of Facebook Watch, despite the platform’s prominence in the Facebook interface. We assumed a pretty wide set of competitors would be mentioned as “alternatives,” but according to the study we stand corrected.  There was almost zero mention of any competing platform except YouTube, and across hundreds of comments, only one competitor was mentioned- Netflix. Perhaps most worrisome for Facebook, among those polled who have used the Watch service, only 50% are using it regularly (once a week or more), with a large cohort (34%) reporting they used Watch when it first came out but have since stopped using it since, which was most commonly attributed to lack of interesting content and depth.

Our advice to Watch, based on these insights, would be to recognize that they are being directly compared to YouTube and realize they have a lot of ground to make up in the mind of the consumer if they wish to begin positioning Watch as an alternative to more premium services with scripted content. Additionally, they should amass a catalog of fresh, new content that will appeal to a wider audience and drive more frequent usage.

Special thanks to Katee George, Research Manager here at 20|20 for the stellar work pulling off a fast-turn insights project!

To read the full report and study findings, click here:

20|20 Third Annual Service Week

Two years ago as the team settled into our current Nashville location, they couldn’t help but notice the increased amount of windows the new building offered. At first, they marveled at the view of the city. Then as the windows shed more light into the office, they noticed the challenges, struggles, and brokenness the Nashville community was facing, which motivated the team to take action.  The idea of a single location service day quickly transpired into a company-wide service week where groups of employees serve nonprofits and organizations in their communities.

Last week marked 20|20’s Third Annual Service Week, organized as usual by our Doing Good Committee. Between our three locations and iModerate family, over 100 employees participated serving more than twelve worthy nonprofits. I’m honored to be associated with these people and a part of this company.

Service projects ranged, from preparing lunch for the needy and stocking food pantries, to aiding in the beautification of the organizations and tending to sheltered animals. Through volunteering the teams were able to make a positive impact in their communities. They learned more about the available opportunities to help make their home a better place.

Just to give you an idea, this past week the service week teams:

-Sorted 7,000 pounds of food donations, the equivalent of 6, 215 meals, for Middle Tennessee Second Harvest Food Bank

-Restored and painted rooms at Open Door Ministries in Denver

-Prepared over 1,000 sandwiches for Miami Rescue Mission and served lunch to the homeless and needy community of Miami

-Created 96 snack bags, organized donations, and assembled storage shelves to house inventory, for Monroe Harding of Nashville

-Walked and cared for sheltered animals at Nashville Humane Association

-Cooked and served meals for hundreds of people across Ronald McDonald Houses of Charlotte, Denver, and Nashville

-Built, organized, and assembled furniture at Beds for Kids in Charlotte

-Organized over 90 uniforms for The Joseph School and created personalized cards for the students

-Served hundreds of meals to the needy at Room in the Inn at Nashville

-Sorted food donations and implemented healthy food options at Metro Caring in Denver

-Created goodie bags and collected pull tabs for Ronald McDonald House

-and so much more!

I’m so proud of all these actions. This is our biggest service week yet. We are fortunate to be able to give back to our community and to the world. Thank you to all the employee volunteers for all the projects, and to our Doing Good Committee for organizing it all. As I reflect, my biggest sense of pride comes from our company culture centered around “Doing Good!”

Should Netflix Worry About Losing Disney?

We live in the age of digital streaming, so the news that Disney was cutting ties with Netflix was clearly ground breaking, especially for us here at 20|20  and our friends at iModerate. Instantly it sparked a multitude of questions regarding the livelihood of Netflix. We wondered what this meant for the average streaming customer. Should Netflix worry about losing Disney?

To gain insight on the ramifications this battle for streaming supremacy would trigger, both teams decided to conduct a study. The questions focused on how the loss of Disney would influence the audience’s perceptions, feelings, and attitudes about Netflix, while also addressing how they thought about Disney as a viable option for a streaming service. We reached out to our nationwide panel, targeting households with and without children. In approximately four hours, we gathered 1,180 responses, and the answers became evident.

We discovered that Netflix had nothing to worry about. Our findings reported that the loss of Disney had an insignificant impact on consumers and would not cause them to consider canceling their accounts. Respondents reiterated their strong brand loyalty to Netflix, responding with not criticism, but praise for the company. The results also indicated consumers don’t view Disney streaming service as a competitor or option they’d be interested in.

To learn more about the study and findings, check out the complete press release here.

Reflections from IIEX: Agility in Research is No Longer an Alternative Approach

Myself and several members of our team recently had the opportunity to attend IIEX North America. Over the course of two and half days and countless sessions, a clear theme began to emerge. Agile research – also referred to as iterative, always-on, or on-demand – is no longer a mere concept but instead a necessary reality for brands and their insight organizations.

Why is that? In many of the companies represented at the conference, insights teams are still smaller than they once were, and budgets continue to be on the decline. But rather than get hung up on having to do more with less, these organizations are framing it in terms of doing more differently. They are looking for ways to work within the constraints they have, while still delivering what their business stakeholders need. This can mean different types of studies, different types of vendor partners, and even different ways of looking at existing research.

The idea of agility in research also relates to another focus of the conference, which was helping insights teams gain or regain their seat at the table. In order to do this, these teams are putting more of their focus on providing tangible impact on the business, and this is achieved by delivering meaningful, actionable recommendations. To keep pace with business partners and deliver the data needed to inform the decisions they are being asked for every day, many are finding that good enough is better than perfect and that multiple small-scale studies that build upon each other are better than one or two longer ones. Said one insights manager during a presentation, “Good, bad or otherwise, I just need data in a week.”

On a similar note, one client panel, comprised of representatives from a technology company, media network, and two CPGs, was unanimous in the idea that ROI, which has been a hot topic at conferences in years past, is also now measured in terms of business outcomes. “It’s about accountability, not research dollars,” said one of the panelists. “Did the data we provided help retain customers? Drive activations? Support all the cross functional groups we work with and help them meet their goals?”

In light of these shifts, how can we as industry partners support our client brands in the quest for faster, more efficient research? Much as corporate insights teams have shifted their thinking, we need to do the same, looking for ways to streamline our own processes to meet the need for the right insights at the right time.

20|20 Research Recognized For Innovation

I’m thrilled to share that 20|20 Research has been recognized as one of the most innovative suppliers in the world, according to the just-released GreenBook Research Industry Trends (GRIT) report.  We’ve been included on the list every year since the survey’s inception, this year ranking number 17, up three spots from our 2016 rank.

The GRIT Report identifies the top 50 most innovative research providers and provides data on other key industry trends as determined by a survey of nearly 3,000 research industry professionals worldwide. This year’s report demonstrates that now, more than ever, clients need research suppliers that can deliver insights faster and easier than ever before.

I am so proud of the work our team has done to support our clients and meet this need over the last year, delivering a number of enhancements to our existing solutions, like QualBoard, as well as rolling out innovations and new technology, such as Ethno360. And of course, some of the credit for this amazing recognition must be attributed to our joining forces with iModerate late last year.  Their smart, curious team, and their unique technology and approaches, have been a great addition to the 20|20 family.

Many thanks to our clients for always supporting us, our team for the excellent service they continually provide, and to the other suppliers on the list for helping us all raise the bar for the research industry.

Here’s to continued innovation!

Trends: The “6 Cs”

Will you ride them or be swamped by them?


Michael Tchong describes himself as an Innovation Consultant and Trend Analyst.  He is the founder of UberCool and an experienced global speaker.  I had the opportunity to see him present at the Insights Association’s NEXT Conference last week.  He outlined three trends that resonated with trends we at 20|20 are seeing in the market.  I’m calling them the “6 Cs.”

1. Connectivity – always on, always connected to everyone

2. Convergence – technologies coming together (think smartphone)

3. Convenience – “If it’s not easy, I don’t want to mess with it.”

4. Control – “I want the FREEDOM to do my own thing.”

5. Customization – “It’s about what I want. It’s not about what you are offering.” 

6. Compression – less time, more multitasking, reduced attention spans, instant gratification

If these trends are even close to true, they signal nothing less than a revolution in the research industry.  We will see a massive shift in power and influence.  The research industry as it exists today cannot survive in an environment where the “6 Cs” are true.  Such an environment is toxic to the research industry of today.

So what are the implications?  What are you and I doing to meet this challenge?  Are we willing to change or are we basking in the rut of comfortable research and known cash flows?  What are you doing to evolve or even revolutionize this business of research?

I am convinced that these trends are right.  I’m also convinced that they will rock our industry.  The only question is, “Who will be riding these trends and who will be swamped by them?”

20|20 Launches Ethno360

As researchers, we want to hear and see everything. The more immersed we are in a person’s experience, the more insight we will gain. That’s why I am excited to announce the launch of our latest solution, Ethno360.

By leveraging advanced 360-degree camera technology for in-home ethnographies, shop-a-long experiences, meal preparation studies and more, Ethno360 will provide deeper insights and a more authentic user experience than other digital ethnographic technologies, which are limited to what respondents are willing to show and share.

For example, if a participant is prepping a meal in their home, Ethno360 allows you to see not just what is in front of them but the entire space around them. In a supermarket, you can view not only product choice selection but also the surrounding influences. Ethno360 captures the complete story of various consumer experiences in richer detail and allows you to uncover more meaningful information.

To showcase the technology in action, we’ve put together a brief example, which you can view here.  Within the video, you’ll be able to click and drag around the screen to explore the full 360 degrees.

Reflections and Learnings from the Quirks Event

A couple of weeks ago I returned from the bi-coastal experiment called the Quirk’s Event. One was held in Irvine, CA, and one in Brooklyn, NY.  I attended them both.  The consensus among attendees seemed to be that the Brooklyn event was stronger, but maybe this is because it is the older sibling to the new Irvine event.  Even so, Irvine gets the award for most exciting since the hotel lost all power on the conference’s final day, even though it was a beautiful SoCal dKermitay without a cloud in the sky.  Maybe the Californians were just being “green.”

Even without power, I heard a few things that made me stop and take note around the evolution of brands, the pace of business, and the keys to product development.


Some thought-provoking quotes on branding.

  • “Has the world changed more rapidly than your model?” — Amy Levin, Benenson Strategy Group
  • “What is the important (to the customer) benefit that only you can enable?”  Corollary, “First, talk to the customer, then talk internally.”  — Lori Laflin, Cargill
  • “One of the top 3 reasons people trust brands is because of their vulnerability or reciprocity” — Baileigh Allen, BrandTrust


Speed, it seems, reigns supreme.

IBM shared details about their “Always On Intelligence Program.”  This program is driving their transformation “from a project-driven to a program-driven information system with continuous feedback.”  Reported results at IBM, “providing engaging insights at the pace of business and improved client perceptions of IBM.”  Think about the implications of this if this radical thinking becomes industry standard.  It will change everything.

Meanwhile, “We conduct fast turn concept testing all the time” was a comment from Simone Schuster of Dannon – further confirmation that we live in world where we want information, and we want it now.


At its core, product development is about understanding the consumer. Jenni French Cyrek of Microsoft shared five questions that product managers should ask.

  1. Where are the gaps in the customer buying and use process?
  2. Where do important needs and low satisfaction intersect? That is opportunity.
  3. What concepts actually work for the customer, not the company?
  4. What is a strong value proposition for the market?
  5. How to improve the product over time? Match survey and behavioral metrics.

Hats off to the Quirk’s team for taking risks and trying some new techniques.  Maybe the West Coast event will grow to be as good or better than the Brooklyn event.  Regardless, they have re-invented a tradeshow/conference format that works. I admire smart risk-takers.

I plan to be in Brooklyn next year. The jury is still out on Irvine.  However, I might be swayed by the prospect of a few days in SoCal in February.



1 2 3 31  Scroll to top